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Keep it Consistent, Stupid

The best strategies to maintain prospect focus across channels

So much of your mobile and multichannel strategy depends on how well you ensure that you’re not confusing your prospects as they move through your funnel. However, managing the complex relationship between the behavioral context of each channel and your brands voice can get out of hand quickly. You need a solid organizational framework to understand how to keep your messaging and context consistent, no matter what campaign you’re promoting. Join BounceX and Elite SEM in this live discussion and learn how this simple rule can have such complex consequences

In this live webCAST, you will learn:

  • Strategies for managing the tension between channel context and your brand’s voice
  • How to crush the conversion friction that builds between your site and the channels driving people to your site
  • Ways to use mobile as a hub for full-scale consistency

Register for this webcast:

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