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Success Stories

BounceX Success Story: Tribune Publishing

As publishers shift from print to digital subscriptions and seek to take advantage of multiple revenue streams, one overarching goal is to maximize revenue without inundating their users with ads. For many, that means turning to personalization rather than a “one-size-fits-all” approach.

Tribune Publishing’s CMO Mark Campbell turned to BounceX to help them achieve that goal by identifying more of their onsite visitors, segmenting them into cohorts and turning previously unidentified traffic into dedicated subscribers.

“The publishing industry has changed dramatically in recent years. As we’ve brought our organization into the future, BounceX has been a tremendous partner, assisting us as we make technical changes while still offering our readers the highest quality news and user experience.”

Learn why he choose BounceX and the impact we had on his program in this success story.

FOR TRIBUNE PUBLISHING, BounceX DROVE:

  1. AN AVERAGE OF 30,000 NEWSLETTER OPT-INS PER MONTH
  2. $450,000 NET AD REVENUE
  3. 1,800 SUBSCRIPTION STARTS PER MONTH

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