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Success Stories

BounceX Success Story: Boston Proper

With digital transformation quickly taking over the fashion industry, Boston Proper, a historically catalog-driven company, saw an opportunity to connect with their shoppers in new and exciting ways, like by supercharging their email program to make it a powerful, one-to-one channel.

So, Amy Larson, VP Marketing and Ecommerce at Boston Proper, and her team turned to BounceX better recognize their previously anonymous site visitors, capture more email addresses and send relevant, timely triggered emails to their customers.

In this case study, find out how BounceX helped Boston Proper drastically improve their identification rate to drive 2.8x more traffic from triggered emails, resulting in a 3x increase in revenue from the channel.

FOR BOSTON PROPER, BounceX DROVE:

  1. A 60% INCREASE IDENTIFICATION RATE
  2. A 2.8X INCREASE IN TRAFFIC FROM TRIGGERED EMAILS
  3. 18.8% OF TOTAL DIGITAL REVENUE

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