BounceX Success Stories: Heal’s
Heal’s has traditionally spent the bulk of their media budget on targeting customers with intent; for example, they focus on specific Adwords rather than on banner advertising. But, after having driven prospective customers to their site, Heal’s found it difficult to identify them, particularly those using more than one device. This lack of identification has made it difficult for Heal’s to help prospects proceed through the purchase funnel and to reduce abandonment. To stop this leakage, Heal’s wanted a partner that could help identify their customers, determine where they are in their journey and find ways to push them further down the funnel.
BOUNCEX AND HEAL’S PARTNERSHIP DROVE:
300% INCREASE IN ID RATE
9.1% OF Heals’ TOTAL DIGITAL REVENUE FROM TRIGGERED EMAIL ALONE
53% INCREASE IN EMAILS CAPTURED PER MONTH
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