Start taking email marketing a lot more seriously — seriously.
We often get asked about the value of email marketing. We tried to find good external benchmarks or research on the topic but most of the stuff was pretty lousy, so we decided to roll up our sleeves and analyze a random sample of $1 billion of ecommerce revenue across our client base. The lesson? Start taking email seriously.
Here are the top 3 things you’ll know from this guide:
Performance of acquisition channels vs. emails.
The immediate fixes for improving your email channel.
How frequently you should be emailing your database.