C-Suite Series: The Manual to People-Based Marketing
As Marketers, we've become distracted in recent years. Our marketing strategies have been muddled by the overwhelming technological advancements and emerging channels available to market our brands. As a result, it's likely your marketing team has been focused on creating optimized digital experiences and become silo-ed between the various marketing channels you're relying on to up the bottom line for your business. I've got news for you, my friend - this approach to marketing is wrong. It's outdated and it's in dire need of rejuvenation. It's time for a change and that change comes in the form of People-Based Marketing.
This guide will teach you:
What People-Based Marketing is
Why other marketing approaches have failed
Why People-Based Marketing is a game-changer for your business