C-Suite Series:
A Marketer's Guide to Behavioral Email

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C-Suite Series:
A Marketer's Guide to Behavioral Email

Today, email is a top 5 revenue-driving channel for most businesses, averaging an ROI of 122%. But not for long. We're on the brink of email destruction. It's imminent -- increased unsubscribes and the subsequent ruin of a top revenue channel. But there's hope, and it arrives in the form of simply better emails targeted at your best traffic. With the Behavioral, People-Based approach to your email marketing strategy, you'll unlock the potential to put your business growth in overdrive.

This guide will teach you:

  1. Why email continues to be a crucial component of our digital businesses
  2. What businesses are doing to destroy their email lists (and their business growth)
  3. How a Behavioral People-Based Approach to email will transform your email marketing strategy (and your business)