A Marketer's Guide to Facebook Advertising

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A Marketer's Guide to Facebook Advertising

Designed for eCommerce

Let’s start here: 1.65 billion people are actively using Facebook, but what does this mean for you? Facebook advertising is critically important to your business. If you’re not using the Facebook Ads platform, you need to start now – and if you’re already running Facebook ads, make sure your campaign strategy is unlocking the most value for your business. This guide will provide you with the framework to build a successful eCommerce Facebook Advertising strategy.

This guide will teach you:

  1. How to create the best bidding strategy that will achieve your business objective
  2. How to create precise targeting through people-based marketing
  3. How to develop ad campaigns for the full user experience