Acquisition Reality Check

Acquisition Reality Check

How Zendesk won by finding a surprising traffic source; and how you can find your surprising conversion wins.

It's really easy to get tunnel vision during your acquisition efforts. Sometimes you focus so hard on your typical sources of traffic, that you completely miss out on surprising sources of high-converting prospects. Listen in as Bounce Exchange and Zendesk discuss how to discover these sources and boost the conversion rate.

In this presentation, you will learn:

  1. The surprising source of acquisition traffic Zendesk discovered in their analytics profile
  2. How to analyze your traffic to find prospects with high conversion intent
  3. Best-in-class acquisition tactics to bring the highest LTV prospects to the bottom of your funnel

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