EQUALITY IMPACT AWARDS 2018

EQUALITY IMPACT AWARD WINNER: Aliza Licht

Historically and notoriously unequal, the tech industry has already come a long way in terms of promoting diversity and inclusion. Much of this success has been due to the amazing women and female-identifying people that break glass ceilings everyday.

In honor of these women and in celebration of Women’s Equality Day on August 26, BounceX launched The Equality Impact Awards, awarded to an honorary group of women in the tech, publishing and retail industries, each of whom has broken barriers, changed their companies for the better and fought for equality and gender parity.

Today, we honor one of our 2018 winners, Aliza Licht, EVP Brand Marketing & Communications at Alice+Olivia. Aliza answered 5 questions about the state of equality in the industry. Take a look!

WHAT STRATEGIES DO YOU USE TO FIGHT FOR EQUALITY IN YOUR FIELD?

I am a mentor who believes in helping people rise. If someone is underperforming or struggling I find ways to understand where their strengths lie and how to leverage them. Everyone deserves a chance to succeed and I take my role as a leader very seriously. The most important asset we have is our human talent.

WHAT WAS YOUR DREAM JOB WHEN YOU WERE IN COLLEGE, AND HOW HAS THAT EVOLVED?

I graduated with a degree in Neurobiology & Physiology. I was determined to become a plastic surgeon until I did an internship at a hospital one summer and decided that the pre-med track was no longer for me. That’s when my childhood love of fashion resurfaced and I decided to shift gears and aim to work at a fashion magazine. I started my career as an intern at Harper’s Bazaar.

WHAT IS THE WORST DECISION YOU’VE EVER MADE? WHAT DID YOU LEARN FROM IT?

To major in Neurobiology & Physiology. I am still not over all those 8am labs!

WHAT RITUALS OR HABITS DO YOU HAVE FOR WHEN YOU WANT TO HAVE A KICK A$$ DAY?

Caffeine, a great outfit, and a red lip. Those are my weapons of choice. They are empowering and get me through the day.

WHAT DOES FEMALE EMPOWERMENT MEAN TO YOU?

Paying forward what I have learned so that I can help someone else succeed or amplifying someone else’s victory so others can learn from it. No one succeeds alone.