SEM in the Attention Economy
With attention gaining more and more value, brands need to ensure that every single interaction customers have with their site adds context to their individual relationship. Grounding customer interactions in this much detail can be tricky, but smart SEM strategies can unlock a lot of potential that already exists in your site data. Join BounceX and DemandJump as we guide you through SEM strategies to master in the attention economy.
In this webcast you will learn:
- How to direct your paid and organic traffic based off of search intent.
- How to optimize your SEM spend at the most granular level
- Strategies to ensure you establish and maintain context throughout an entire user journey.
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