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GDPR: One Year Later

On May 24, 2018, the European Parliament and the Council of the European Union officially implemented the General Data Protection Regulation, better known as GDPR. A lot of attention surrounding GDPR has been on what it all means for brands and data processors. However, it’s important to remember that GDPR was intended to be a regulation for the people. As we pass the one-year anniversary, a seemingly obvious question remains unanswered: What has this meant for the people? How would consumers describe a post-GDPR world?

FINDINGS:

  1. UK consumers feel positively about GDPR and generally trust companies to use their data correctly.
  2. Despite this positive sentiment surrounding GDPR, consumers haven’t noticed much of a change in their online experience or behaviors.
  3. Consumers aged 18-34 are both more aware of and more receptive to GDPR than those 44+.

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