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Freeze to Focus: Code Freeze as an Opportunity for Optimized Alignment & Agility

The holidays were always a transactional peak for retailers, but eCommerce—and the consumer appetite that accompanies always-on internet access—has amplified the importance of this period tenfold. And during this period, many retailers go into what is known as “Code Freeze.” But Code Freeze isn’t just a term that sounds like it was pulled from Back to the Future, or an ominous, arbitrary date on the calendar. Contrary to some beliefs, it also should not be viewed as a handcuff for more experimental marketers. After speaking with a handful of retail marketers, what we found is this: how a company handles Code Freeze reveals the quality of its feedback loop, how it prioritizes business initiatives and its ability to communicate, codify, and align against a company-wide goal.

IN THIS GUIDE:

  1. HEAR FROM RETAILERS LIKE SAMSONITE ABOUT THEIR CODE FREEZE EXPERIENCES
  2. DISCOVER TIPS & TRICKS FOR HOW TO MAKE CODE FREEZE AN OPPORTUNITY RATHER THAN A HINDERANCE
  3. LEARN HOW TO PRIORITIZE & COMMUNICATE DURING CODE FREEZE

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