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Building a Performance Video Strategy

How short-form assets can build customer value

Video is hands-down the most effective way to get your message across in a distraction-heavy world. Most brands either do not invest enough or invest poorly in their video strategy. Luckily, there are many different routes to produce high-quality video. It all comes down to the tricky relationship between content and customer intent. By tapping into the same infrastructure you’ve already built to source UGC, you can develop multiple pathways to producing video that matches intent all across the customer journey.


In this RECORDED WEBCAST, you will learn:

  • Which video formats work to achieve varying goals
  • How short-form video performs as a modern ad unit
  • how to map video to each touchpoint across the entire customer journey

Watch the whole webcast:

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