BounceX Success Story: Nautica
For nearly 40 years, Nautica has been an industry leader in re-imagined nautical style. When Magnus Gustafsson, Sr. Director, Ecommerce, joined Nautica in 2016, he aimed to grow the company with the help triggered emails, but they were in need of a vendor to help
When Authentic Brands Group (ABG)—owner of specialty retailer Aéropostale—acquired Nautica in 2018, the holding company had a desire to align Nautica’s tech stack with Aéropostale’s in a way that would support double digit growth.
FOR NAUTICA, BounceX DROVE:
A 2.7X TRIGGERED EMAIL REVENUE LIFT
A 2X HIGHER RETURN THAN THEIR STRETCH ROAS TARGET
13% OF TOTAL DIGITAL REVENUE FROM TRIGGERED EMAILS
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