Senior Growth Marketing Manager

New York

Senior Growth Marketing Manager

As the Senior Growth Marketing Manager you will own B2B lead generation across multiple channels including paid media, newsletters, seasonal campaigns, website optimization including SEO & more. You will be a strategic partner in all communications leveraging Product & Partnership launches to generate qualified inbound leads for our Business Development team. 

The ideal candidate will have 4 - 6 years of related experience in Business-to-Business (B2B) marketing, with a strong preference for those with demonstrated experience in SaaS, MarTech or other related industries. 

If you are a demonstrated leader in the B2B marketing space excited to directly impact the growth marketing strategy of a rapid growth MarTech firm, then this is a fantastic opportunity to join an accomplished and growing Marketing team. 

Responsibilities

  • Build paid media campaigns to boost demand gen and awareness around product launches, partnership announcements, seasonal campaigns, events, competitor campaigns, video campaigns, client testimonials, and more, alongside evergreen campaigns.
  • Build and manage BounceX campaigns on our website, blog, and across landing pages.
  • Develop and optimize lead gen landing pages for paid media, content campaigns, events, etc.
  • Test and optimize website to maximize conversion KPIs such as demo requests, content downloads, etc.
  • Manage and update website when necessary with new product launches, announcements, content, using conversion best practices.
  • Build, manage, and optimize drip campaigns for MQLs that have downloaded content.
  • Develop and manage newsletter targeting top of funnel leads captured from blog and organic search content.
  • Coordinate digital strategy with BDA and events teams for surgical outreach targeting.
  • Support brand evolution go-to-market campaign development and execution across all channels.

Qualifications

  • Bachelor’s Degree with a preference towards those with degrees in Business, Marketing, Communications or Entrepreneurship 
  • 4-6 years of related work experience in B2B, SaaS, MarTech or other enterprise marketing solutions
  • Demonstrated experience in building top-of-funnel growth strategies, including lead generation, website management & optimization, drip campaigns etc. 
  • Proficiency and experience in Google Analytics, Google AdWords and LinkedIn
  • Proficiency and experience in Search Engine Optimization (SEO), Marketo and or CRM software(s) strongly preferred
  • Previous experience drawing actionable insights from website & other B2B marketing analytics to build overall strategy

JOIN US ON OUR MISSION

BounceX is an international marketing technology solution that brings a "logged-in" experience to logged-out website visitors across all their devices. A category leader in device identity resolution, BounceX helps companies like Uniqlo, HelloFresh and Tribune Interactive orchestrate real-time, multichannel marketing programs customized for the individual behind each device. They're best known for their impact on triggered email performance and website personalization.

Having raised over $44.9 million in funding from proven firms like Battery Ventures, Cross Creek Advisors and Primary Ventures, BounceX was named the Fastest Growing Software Company in America by Inc Magazine. With headquarters in New York and London, BounceX has been recognized by Glassdoor and Crain's for its exceptional culture and being one of the top places to work in the country. The company recently signed both the White House Equal Pay Pledge and the United Nations Women's Empowerment Pledge and continues to set the bar as a pioneer in technology innovation and workplace inclusion initiatives.

What bonds our community together is our commitment to 5 Core Values:

  • Come Hungry
  • Carry Each Other
  • Drive Undeniable Performance
  • Respect People, Privacy, Ideas
  • Bounce Back

Come join us on our mission.