During this challenging time, we’re proud to highlight some how some eCommerce companies are setting the bar in how they’re giving back in response to COVID-19. It’s uplifting to see how brands are responding to COVID-19 and what they are doing to connect people and provide relief across local communities and all of those affected by the coronavirus.
An extraordinary example that has moved us over the past few days is a campaign from Fender, who is on a mission to connect people around the world through music. Sarah Koenig, Customer Success Manager at BounceX, says, “When Fender reached out about this campaign, it was clear from the start that their goal was to connect musicians and strengthen the bond with their community through the power of music and guitar. They’ve got the platform to bring people together and they’re 100% committed to that goal.”
To help spread music throughout the world, they’re giving away 3 months of free lessons to over 100,000 people who sign up through their site. As Fender says, “We’re all going to be spending more time inside–so we might as well make some noise.”
In times of uncertainty, it’s encouraging to see how Fender has taken action to provide a digital tool to connect us across different time zones, uplifting our lives through the power of music and guitar.
But it’s not just Fender. We’re constantly inspired by so many many who are connecting the world and giving back in some way. Below are some initiatives we would like to share with our community:
- Kendra Scott: donating 50% of all proceeds from the Everlyne Bracelet to Feeding America’s COVID-19 Response Fund, a foundation established to assist food banks across the country.
- Zadig & Voltaire: donating 20% of online sales from their new collection to the Paris Hospital Foundations.
- Kenneth Cole Productions: donating 20% of net sales to the COVID-19 Solidarity Response Fund.
- Addison Bay & Carbon38: running free regular workout, yoga and meditation sessions via Instagram Live.
- Comcast: offering free Xfinity WiFi, confirming its commitment to low-income families.
- Altice: offering households with K-12 and/or college students free broadband service up to 60 days.
- Corkcicle: giving customers the opportunity to select their local store at checkout, and all the proceeds will go to these local retailers to support them during this time (#SUPPORTLOCAL).
- Autodesk: offering free trial programs and introducing extended contract payment terms for the next few months. In addition, the Autodesk Foundation is donating $600,000 to Response Funds—increasing their donation matching gift program for all employees.
Would you like to highlight your campaign on this blog? Want to collaborate? Reach out to firstname.lastname@example.org and we’ll get in touch.